Playbooks
Connection notes that get accepted
By The Relay team · October 28, 2026 · 4 min read
Most connection notes fail for the same reason: they're a pitch wearing a hello.
Keep it to one reason
Say why them, specifically. A recent post, a shared customer, a job change. One reason beats three.
Don't ask for a meeting yet
A note that asks for time before you're connected reads like a cold call. Ask after they accept.
Shorter wins
Under 200 characters is plenty. If it needs scrolling, it's an email.
Check the numbers
Acceptance between 30% and 40% is healthy. Under 30% for a week, and the list is usually the problem, not the note.