Playbooks

Connection notes that get accepted

By The Relay team · October 28, 2026 · 4 min read

Most connection notes fail for the same reason: they're a pitch wearing a hello.

Keep it to one reason

Say why them, specifically. A recent post, a shared customer, a job change. One reason beats three.

Don't ask for a meeting yet

A note that asks for time before you're connected reads like a cold call. Ask after they accept.

Shorter wins

Under 200 characters is plenty. If it needs scrolling, it's an email.

Check the numbers

Acceptance between 30% and 40% is healthy. Under 30% for a week, and the list is usually the problem, not the note.